Medical Social Media Can Get You More Patients
Social media is like any other marketing channel. It has the power to bring more patients into your lobby, but only if it's used correctly. Many doctors have the wrong conception of social media, which is why their Facebook Fan Page hasn't done anything for their practice yet.
But don't worry, there are ways to implement a simple medical social media strategy that can pay dividends in the form of more patients in your lobby. These four tips won't add more than a few minutes to your day, and can actually be delegated to your office staff for implementation and oversight.
1. Hire a Social Media Intern: There are plenty of high school and college students who are dying to shadow doctors and learn more about medicine. Students are also naturals at navigating social networks, and allowing them to work on your social media gives you a much-needed hand in building out your social media strategy.
2. Use Infographics: Infographics are an extremely engaging and easy way to attract interest in your social media accounts. Good infographics turn boring statistics into easy-to-digest images that convey your point easily and effectively. You can either recycle infographics you like, or create your own if you have access to a good designer.
3. Automize With Dashboards: The social media pros love using social media dashboards like Bufferapp.com, Zootrock, and Hootsuite to organize interesting articles and content, and then automatically publish them on your feed. You can even schedule updates to catch your followers at the best time of day.
4. Blog, Blog, Blog: Either hire a ghostwriter or write it yourself, but your own branded content is going to be a huge factor in gaining followers and attention on social media. Use your expertise to write articles that patients will care about, like fat-burning tips during the swimsuit season.
When you have a medical social media strategy in place, your exposure on Facebook and Twitter will grow to the point where you'll attract notice of prospective patients. As you become a visible brand on social media, you'll begin to reap the rewards of the heightened exposure in the form of more patients-per-month entering your lobby.
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