3 Easy Things You Can Do to Ensure Positive Online Physician Reviews
There isn't a formula for making sure you have a phenomenal online presence and plenty of positive physician reviews, but in my experience it comes down to three main practices.
I think these are the three easiest ways to ensure you are getting positive online reviews.
Claim All of Your Pages!
If you do a Google search on your own name you might either be missing listings (e.g. Facebook, Twitter, Linkedin, Google+), or you may be unknowingly listed on a wide range of physician rating sites like Yelp, ZocDoc, HealthGrades, Vitals, RateMDs, and UCompareHealthCare.
Go to each listing and register your practice's professional page so you can make updates and add information, such as your email, phone number, address, or website address.
If you don't do this you risk not being seen by people going online to review you. Especially important is claiming your Yelp business listing for free because this will enable you to correspond with people who review your business, privately or publicly.
Automate Monitoring Of Your Web Presence:
To ensure your online reputation is solid, keep a close eye on it and monitor social media channels for your mentions. You can this by:
- Doing an occasional Google search of your name to see what first pops up (e.g. see Healthgrades, Vitals, etc…).
- Using Google alerts to monitor for your name published online.
- Using Google alerts to monitor your personal business page’s Yelp URL.
By monitoring your web presence you can keep track of all of the positive things people are saying about you. You can post these remarks on your website, because people love to read what others are saying about their experience working with you.
Use a Practice Marketing Solution to Optimize Your Online Presence
Practice marketing platforms enable your practice to follow up with patients after a visit and encourage them to post reviews. This process helps ensure that these are verified patients from your panel leaving the reviews. These reviews can be posted to your website and can be seen by potential patients when they search for a provider in your area. You can also filter for the most positive reviews and syndicate these to Google and Yelp!
For more tips on how to manage your online reputation, download this helpful guide.